Microsoft Ads: The Complete B2B Guide for 2025

Jan 20, 202511 min

Microsoft Ads in 2025: The B2B Advertisers' Secret

Microsoft Ads is systematically underestimated. That's precisely why your competitors are less present there — and why you can dominate it.

Average Bing user age: 45 (vs 35 for Google)

37% of users earn > $100k/year

30% hold management positions

CPC are 30-40% lower than Google Ads for equivalent B2B audiences

Microsoft acquired LinkedIn in 2016. This synergy offers unique possibilities:

Industry targeting

Job function targeting

Company size targeting

It's the only search network offering professional targeting.

Start with 20-25% of your Google Ads budget. If performance is there after 2-3 months, increase progressively to 40%.

Our team offers a free audit of your campaigns.