Smart Bidding vs Manual Bidding: When to Choose Which?

Feb 12, 20259 min

Smart Bidding vs Manual: The Real Guide

The question comes up with every client: should I let Google's AI manage my bids, or keep control?

The answer is nuanced and depends on 3 key factors: your data, your volume, and your goals.

New campaign with < 30 conversions/month

Very limited budget (< €500/month)

Highly seasonal sectors

Brand keywords

Testing new markets

**Maximize Conversions**: Ideal at launch

**Target CPA**: Ideal when you have > 50 conv/month

**Target ROAS**: For e-commerce with variable basket values

Phase 1 (0-3 months): Max CPC or Maximize Conversions

Phase 2 (3-6 months): Target CPA with conservative target

Phase 3 (6+ months): Target ROAS or refined Target CPA

Our team offers a free audit of your campaigns.