SIA — Search Intelligence Advertising
The union of data, AI and search expertise for superior acquisition performance.
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Machine learning algorithms to anticipate purchase behaviors and optimize bids in real time.
Ultra-precise targeting based on purchase intent signals and advanced behavioral data.
Advanced attribution models to understand the true impact of each touchpoint in the customer journey.
AI-driven scripts and automated rules to optimize at scale without manual intervention.
Leveraging your first-party data and Google data to create lasting competitive advantages.
Real-time dashboards with performance forecasts and proactive alerts on detected anomalies.
SIA combines AI, data science and human expertise to drive Google Ads and Microsoft Ads with unmatched precision.
ML models trained on your historical data + external signals. SIA clients see on average +40-60% ROAS improvement in 3 months.
Customer Match, Enhanced Conversions, OCI, lookalike audiences. Accounts that activated these 4 levers see +28% ROAS.
Method
In-depth analysis of your data and identification of AI optimization opportunities.
Design of the personalized SIA strategy with AI tool integration.
Setting up automations, scripts and AI models on your campaigns.
Continuous machine learning and weekly adjustments based on data.
Proprietary methodology combining predictive ML, first-party data and proprietary automations. Ideal for scale-ups and mature e-commerce brands investing > €5,000/month.
Observed results: +40 to +60% ROAS and -30 to -50% CPA within the first 3 months.
Our SIA — Search Intelligence Advertising agency works with businesses of every size across many industries. Our cross-sector expertise lets us adapt our methodology to your specific business context:
Our 360° Search offering covers every digital acquisition lever. Explore our other areas of expertise:
Get a complete, free audit of your campaigns in 48 hours, delivered by our Paris-based experts.
