Coach hire with driver · Levallois-Perret (Paris area) · Google Ads + Microsoft Ads
Strategic management of multi-brand paid search on Google Ads and Microsoft Ads (Bing), with many campaigns by brand and by intent.
70,000+
leads since the start of the partnership
Tens of millions of €
in revenue generated
Multi-brand
search strategy on Google Ads and Microsoft Ads
Data source: Campaign lead tracking since the start of the partnership · Measurement period: since the start of the partnership.
01 · Challenge
Cars de France, a coach-hire-with-driver booking platform based in Levallois-Perret, relies on several brands to capture quote requests. The challenge: cover a large number of search intents without spreading the budget too thin, while keeping acquisition costs and lead quality under control.
02 · What we did
Strategic management of the Google Ads accounts.
A multi-brand paid search strategy, with many campaigns broken down by brand and by search intent.
Extension of the strategy to Microsoft Ads (Bing), to also reach people searching on Bing.
Ongoing optimisation of keywords and ads.
Management of acquisition costs and lead quality.
03 · Results
Since the start of the partnership, over 70,000 leads and tens of millions of euros in revenue have been generated.
Amounts shown are revenue generated through the campaigns and tracked in the ad accounts. They are neither the client's total revenue nor its profit.
Real screenshots of the client's website.
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