Professional basketball club (EuroLeague) · Google Ads
A new sales-driven Google Ads campaign for the ticketing and merchandise of a EuroLeague club, on an account with no track record of high-performing sales campaigns.
€120,000+
revenue generated through the campaigns
30 days
to reach this result
Ticketing + merchandise
campaigns optimised continuously
Data source: Revenue tracked in the Google Ads account (ticketing and merchandise conversions) · Measurement period: 30 days.
01 · Challenge
Paris Basketball, a professional club competing in the EuroLeague, wanted Google Ads to become a genuine sales driver for its ticketing and merchandise. The account had no history of truly high-performing sales campaigns: previous sales-oriented attempts had not delivered.
02 · What we did
Built and launched a new Google Ads campaign designed from day one to sell, not just to generate visibility.
A sales- and profitability-driven acquisition strategy: budget goes where revenue is generated.
Work on audiences and search intent to reach people ready to buy a ticket or club merchandise.
Work on conversions, so the campaigns are steered by the actual sales tracked in the account.
Ongoing optimisation of the ticketing and merchandise campaigns and of ad-spend efficiency.
03 · Results
Within 30 days, the campaigns generated over €120,000 in revenue, tracked in the Google Ads account, on an account that had never run a truly high-performing sales campaign.
Amounts shown are revenue generated through the campaigns and tracked in the ad accounts. They are neither the client's total revenue nor its profit.
Real screenshots of the client's website.
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