E-commerce · Chocolates and confectionery · E-commerce website + Google Ads
A custom multilingual WooCommerce site with advanced multi-shipping, followed by a new Google Ads account built and launched.
€110,000+
revenue generated through Google Ads in under 4 months
€2,000
ad spend
ROAS 55+
i.e. over 5,500% return on ad spend
Data source: Revenue and ad spend tracked in the Google Ads account · Measurement period: under 4 months.
01 · Challenge
DAMYEL needed an e-commerce site able to handle complex orders: several recipients and several delivery addresses from a single order, in French, English and Hebrew. The site then had to sell, and there was no Google Ads account yet.
02 · What we did
Built a custom WordPress / WooCommerce e-commerce site in French, English and Hebrew.
Developed advanced multi-shipping: several recipients and addresses from one order, with delivery, shipping fees and pickup options handled per address.
Integrated payment, order management and logistics, including Chronopost and Chronofresh.
Developed bespoke features and optimised the user experience and checkout.
Created the Google Ads account and campaigns, then launched and optimised them.
03 · Results
In under 4 months, the Google Ads campaigns generated over €110,000 in revenue, tracked in the account, from just €2,000 in ad spend: a ROAS above 55, i.e. over 5,500% return on ad spend. ROAS compares revenue with ad spend; it does not measure margin or overall profitability.
Amounts shown are revenue generated through the campaigns and tracked in the ad accounts. They are neither the client's total revenue nor its profit.
DAMYEL · WooCommerce
A single order can be sent to several recipients at several addresses. Each address has its own delivery, its own shipping fees and its own pickup options.
Integrated logistics: Chronopost and Chronofresh
Simplified explanatory diagram, not a screenshot.
Recipient A
Address A
Recipient B
Address B
Recipient C
Address C
Real screenshots of the client's website.
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