01 · Challenge
The client's challenge
CosmoHair (Biología del Cabello) is a hair clinic in Barcelona. Its goal: attract new patients and receive qualified consultation requests from people genuinely concerned by its treatments.
All case studies
Hair clinic · Barcelona (Spain) · Google Ads (Spain)
CosmoHair: a record consultation-diary fill rate with Google Ads in Barcelona
Local Google Ads campaigns in Barcelona on hair treatments, hair loss, alopecia and beard care, to attract new patients.
- Google Ads (Spain, Barcelona)
Key results
Record number of consultations
consultation diary
Barcelona
local paid search
New patients
qualified consultation requests
Data source: Clinic consultation diary and appointment requests.
02 · What we did
What we did
- 01
Built and managed Google Ads campaigns in Spain, with local paid search targeting Barcelona.
- 02
Dedicated campaigns for hair treatments, hair loss, alopecia and beard care.
- 03
Optimised ads and targeted search intents to attract qualified patients.
- 04
Ongoing optimisation of appointment request quality.
03 · Results
Results
The campaigns helped the clinic reach a record fill rate for its consultation diary.
Amounts shown are revenue generated through the campaigns and tracked in the ad accounts. They are neither the client's total revenue nor its profit.
The project in pictures
Real screenshots of the client's website.
- Google Ads in Spain
- Local paid search targeting Barcelona
- New patient acquisition and consultation requests
- Ongoing optimisation of appointment request quality
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